Chapter 15: Data-driven Marketing (DDM) CMS
IN THIS LESSON
TargetPoint Alerts is an FCRA-compliant suite of trigger products. Lenders can receive near real-time streaming alerts or daily alerts to identify consumers who are actively in-market for new credit. Whether consumers initiate a prequalification or credit application for a new auto loan, bank card, retail card, personal finance, home equity, or mortgage, lenders can be prepared to respond quickly with competitive offers or ways to retain their current customers.
*NOTE: Mortgage and home equity triggers are limited to hard inquiries only, retention use cases, and valid exceptions to the Homebuyers Privacy Protection Act. Tiggerss for all other categories (Auto, Personal Finance, Insurance, Bankcard, Retail, and Other) can be triggered by hard or soft inquiries.
